![]() ![]() “These meetings will be followed by individual with our HR partners. “Today we will notify employees whose positions are being impacted with leaders communicating the news directly to those teams/or individuals,” McCarthy added. “As a result, we have made the very hard but necessary decision to reduce our domestic team by approximately 25 ,” the president said in the memo, referring to the decision as “a tough yet important strategic realignment of our group, adding that the decision will help reduce necessary “costs and create a more effective approach to our business as we move forward.” McCarthy added that the layoffs will affect 25 percent of employees across the Showtime, MTV Entertainment Studios, and Paramount Media Networks groups in the U.S., which include MTV News, Variety reported. “To address this, our senior leaders in coordination with HR have been working together over the past few months to determine the optimal organization for the current and future needs of our business,” McCarthy wrote. In the memo, obtained and published by Variety, Showtime/MTV Entertainment Studios and Paramount Media Networks president Chris McCarthy said the reason was due to the pressure felt from “broader economic headwinds like many of our peers.” I have a dedicated and engaged audience with a keen interest in outdoor adventures, unusual desti- nations and deep immersive experiences. Whether growing a business or promoting a product, relationships with the media, both locally and nationally, can determine your success.MTV News is expected to shut down amid a new round of layoffs made by Paramount Global, the company announced in a memo to staffers according to The Hill. Today, has a readership of over 120K+ individuals per month and a social media following of around 200K. The bottom line is media relations is an important resource for businesses, and working with public relations professionals can give you an edge. To ensure a positive image, a consistent positive rapport with the media is needed. Journalists and reporters, at the end of the day, have ultimate control over what is printed. Starting a business is hard, but sustaining a business is even harder. Commonly set up in a hotel, publicists will pitch and schedule a jam-packed itinerary wherein journalists arrive in quick succession. We are a small Digital Marketing Agency addicted to helping businesses succeed online. ![]() In essence, junkets are simply a day or two of back-to-back media interviews, taking place in one location. Once we start reaching out to the media and connections are created, it is vital for the brand to maintain these relationships. Press junkets are an integral cog in the distribution machine. articles talking about maintenance of engagement rings or trends within metals or in the fine jewelry market. It was my job to not only make sure their products had placements in major magazines each month, but I was also responsible for researching those unique opportunities for the brand, i.e. For example, I did PR for a number of fine jewelers while in New York. If a company isn’t offering a brand new product or service, we help companies identify and create newsworthy items. As PR professionals, it is our job to stay on top of what is being reported in the media. Once a list is created, we create a strategy to gain maximum exposure for a company. To build relationships, we, either through networking or research, build “media lists,” a catalog of media contacts that may be interested in a brand. If, for example, a business is launching a new product, securing a story placement through a regional outlet (Lexington Herald-Leader) and/or a national publication (New York Times) can significantly raise visibility and potentially lead to a bump in sales. ![]() Though marketing and branding are important to a business, publicity can be a powerful tool. Media relations is the relationship a company builds with the media, which includes journalists, reporters, bloggers, etc., and how they work with them to promote a business/product to the general public. Except, and here’s the dilemma, many businesses do not understand the importance of the media and why they might need it. My brain is constantly thinking about who I can reach out to that would love to hear about a certain business or service I’ve discovered. Now a new resident of the great city of Lexington for over 2 months, I’ve noticed this metropolis is beaming with interesting businesses as well as innovative start-ups.įor a PR person, this is exciting. Over the past 5 years, I have lived and worked in New York City as a PR Account Executive, so I’ve been working day-in and day out with the media to secure news coverage for my clients. Media Relations: What is it & Why is it important? By Michelle Luz, Guest Blogger ![]()
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